Current Story

Warners Made-For-Mobile Videotones

By James Quintana Pearce - Fri 02 Mar 2007 01:55 PM PST

Warner Music Latin America is launching a series of video ringtones, reports Billboard.biz. It’s signed up Sierralta Entertainment Group to make the videos with Latin models synchronized with some Warner tracks. I found this a bit surprising considering that most songs—especially popular songs likely to do well as ringtones—have their own music videos. The video tones are available in 30-second, one-minute and 90-second versions, with prices ranging from $1.30 to $2.25.

Posted in: Companies, Music Labels, WMG, Countries, Latin America, Entertainment, Mobile Music, Mobile Video

1 Comment

Share/E-mail

Permalink

Related Research from Alacrastore.com

1 Response:

From mick kleber Mon 05 Mar 2007 03:07 PM

It depends on the nature of the agreements the label has with its artists regarding compensation for commercial exploitation of music videos. By starting from scratch using models, they conceivably own everything. No continuing fees to the artist for using the video imagery; only the publishing and mechanical fees for using the original version of the song.