Apple (NSDQ: AAPL) is now saying it’s launching MobileMe, which is described as “Exchange for the rest of us.” The Web app allows you to get push calendar, contacts and email on all of your devices and PCs. “It will push on the fly to keep things up to date all the time.” If it gets sent to Mobileme, it updates phones and computers, so that they all have the same email.” If a new contact is added on the phone, it gets pushed up to mobileme and then up to all computers and devices. “Wherever I am, everything is up to date. It works over the air wirelessly. If something changes, it gets pushed to the iPhone and I see it immediately. It’s perfect for my iPhone.”

It works with the native apps on both the Mac and PC, including iCal, but also Microsoft (NSDQ: MSFT) Outlook. The service includes a Web-based platform that has a rich email service and a photo gallery, and a service called iDisk that allows people to store documents and other digital content. The Web service is available at http://www.me.com. (Currently redirecting to a different service.)

MobileMe will cost $99 a year for 20 gigabytes of online storage. There will be a free 60-day trial. It will be available along with 2.0 software in early July. MobileMe replaces .mac. People will be able to continue to use .mac services, but they’ll automatically be upgraded to MobileMe.