Yahoo (NSDQ: YHOO) mobile chief Marco Boerries has no plans on changing his strategy in light of Google’s Android move, and is racing to lock down phone distribution deals. “The race is going to be who builds the biggest arsenal of partners and numbers of page views,” said Boerries, executive vice president of Yahoo’s Connected Life division. Page views are the way advertisers count online audience ad consumption” reports Reuters. Yahoo wants to make mobile advertising as big a market as computer-based web advertising, and is relying on three-way partnerships with device makers and network operators. Boerries said “he can’t make the maths work for any scenario in which Google (NSDQ: GOOG) would use advertising to subsidise both a new phone and the monthly service fees carriers charge..."Whatever money Google is going to make on advertising it is likely to pay in subsidies to the carriers.” He also said that if Android is truly open source and is successful, there’s nothing to stop Yahoo taking the code and using it to copy Google’s move with Yahoo services.

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