The OnlineSpin newsletter has sent a set of predictions for 2006… it’s focused on all digital advertising/content but a lot of what it says applies to the mobile market.
The seven predictions are:
--User-generated content will be king
--Video-on-demand will start to incorporate advertising
--The topic of “Integration” is not going to go away
--Mobile advertising will come into its own
--In-game advertising is going to explode
--There will be some element of backlash towards product placement from the consumer
--An advertiser will publicly state that its strategic planning will be led by its interactive agency for all media
Check out the article for details on each prediction.