Amp’d has chosen Novarra to supply the web broswer for its mobile handsets. “We are leading with our multimedia service offering. A core element is the breadth of choice and personal relevance that is the World Wide Web,” according to Chris Houston, senior vice president of Amp’d Mobile. “We selected the leader in Internet transformation for their powerful platform that simplified creating and expanding our Internet offering. Novarra is integrated with Amp’d Live to create our innovative experience where a user seamlessly listens to a song, reads about the artist, searches and buys content.”
Novarra claims that users triple their usage over a six month interval as they discover how much they can do on their mobile.
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