Exactly what mobile TV needs or the beginning of the end for mobile TV? That depends on how you feel about reality shows… Peter Bazalgette, head of Endemol and producer of Big Brother, has come up with a mobile TV reality show which will launch in the UK on friday.
Dubbed Get Close To..., the daily show will star and be filmed by the pop group Sugababes over five weeks during their world trip with Robbie Williams. It will cost 50p an installment. “Fans will interact with the band, setting challenges that the group must complete and posting their own mobile-shot films in response to competitions set by the group. Fans will be invited to send films of dance routines that the Sugababes will incorporate into their stage act.”