This is novel for U.S., though bluetooth-download efforts like this are becoming common in UK and Europe, with Channel 4 launching a similar campaign in UK earlier this year.
The news: CBS is starting a trial in New York City, installing five interactive posters in Gran Central terminal, which will allow users to download video clisp on their mobile phones, using Bluetooth. These half minte clips will be scenes from one of the CBS’ four new prime-time programs—“Shark,” “Smith,” “Jericho” and “The Class”—as well as its hit show “CSI: Crime Scene Investigation.” A viewer can later delete the clip, or save it and pass it along.
Some Bluetooth campaigns have already been launched in the U.S. Absolut Vodka streamed a song from rock star Lenny Kravitz through billboards in NYC and LA.
CBS is using the MobiZone technology developed by French firm Kameleon Media for this campaign.
Related:
-- Getting Bluetooth Marketing Right
-- City AM’s Mobile Podcasts Through Bluetooth
-- C4 Pushes Online Channel with Bluetooth Download Campaign
-- “Download and Go” Arrives at f.y.e Stores