Disney Mobile, the MVNO started by Disney and aimed at kids and parents, may have been feeling some heat from MobileESPN’s closure, and is trying better ways to market itself: it has started a holiday promo by lowering the cost of its handsets and offering a month of service for free, reports RCR...also, it will offer users a free month of service if they sign on by Dec. 31.
Among other plans, it plans to soon release a limited edition “Steamboat Willie"-themed handset, a silver flip phone with a cover that has an illustration of the black-and-white first cartoon incarnation of Mickey Mouse.
TechDirt has a fairly cynical view on the whole issue.