Mforma has announced its name change to Hands-On Mobile, a moved we reported on first. The logic, from CEO Jonathan Sacks: “Consumers want entertaining, enriching and empowering content at their fingertips, a truly ‘hands-on’ entertainment experience.” The website is not yet up...bummer.
The company has realigned along three divisions: Hands-On Games, Hands-On Lifestyle and Hands-On Personalization, in effect moving in all areas of mobile content sector.
The company has also announced some new deals: Partnership with Lego Classics to create Lego-branded games and Daily Devotions, a product that offers daily inspirations and prayers delivered by Pat Boone. It also announced a partnership with rock star Tommy Lee. “ Tommy Lee will be vibrating on a cell phone near you. Be afraid. Be very, very afraid.” Well, we are, since the last time Tommy endorsed a digital media product, BuyMusic.com (from the founders of Buy.com online store), it didn’t really go that well..it closed down.