O2 to Premiere OutKast’s New Single in UK
By Rafat Ali - Tue 25 Jul 2006 11:08 AM PST
More in the continuing trend of uning operators as apromo vehicles for music releases: OutKast has launched its latest music video on the O2 mobile platform as part of a deal between O2 and Sony BMG. Its customers will be treated to the UK premiere of the OutKast release “Morris Brown” one week before it airs elsewhere. O2 customers will also be able to download versions of the single, in addition to exclusive OutKast content such as ringtones, images and back catalog video mixes.
O2 and Sony BMG have renewed a music deal as a result.
Posted in: Music Labels, SonyBMG, Operators, O2
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