XM Satellite Radio is in talks with mobile phone hardware and services companies about how it can enter the wireless industry, CEO Hugh Panero said at a conference Wednesday. Both XM and Sirius are eyeing wireless as a new distribution channel as mobile service providers and phone makers begin to put music players in mobile gadgets.
Panero said he is looking at XM’s options including selling radio content to wireless providers or delivering XM directly to cellphones that would have built-in satellite receivers.
Also at the Reuters Summit, Sirius President of entertainment and sports Scott Greenstein said Sirius would consider more mobile agreements on top of its deal with Sprint, the country’s No. 3 U.S. mobile company.